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Asmahan was a fashion designer in San Francisco where she owned her own business, Aquarian Princess, specializing in couture design, dresses, men's shirts and accessories. Her clientele was the society world, rock stars and other artists. All the pieces were theatrical, made of antique and exceptional fabrics with beads, fringes and embroidery. She made stage clothes for the Jefferson Starship, Rolling Stones, Janis Joplin, Stoneground and Greatful Dead. She had a window display on Rodeo Drive in Beverly Hills at JAKS. Her career as a designer was very promising.

She decided to go to the San Francisco Renaissance Pleasure Faire in a Medieval costume to show her work and network. This decision would change her life. It was at this event that she saw Bal Anat, the Middle Eastern troupe of dancers whose artistic director was Jamila Salimpour. The costumes, music and dance opened an new world of creative possibility. The asute fabric, coins, chains, authentic jewelry, and rich fabrics caught her imagination. This was the ultimate in exotic femininity. Immediately she began imagining her own costumes in this new medium.

The students attending Jamila's classes were very competitive. Many of them were members of Bal Anat, some were in training to become professional dancers. All of them were in wonderful outfits, pantaloons, scarves with fringes, embroidery tops and flowing veils. It was clear that image was very important. As well as attending dance class regularly (two times an week), Asmahan immediately went to work finding beautiful fabrics, scarves, and jewelry to create the costumes.

From a very early stage it was apparent that the costume was an instrument allowing the dancer to enhance the unique movements that characterise Oriental Dance. Jamila's interest was pre-Napoleonic Middle Eastern Dance Styles. This was costume that was unaffected by western or European influences. The bras and hip belts were made of Middle Eastern coins and jewelry. The dancers wore headresses, bracelets, arm bands, anklets, lavish earrings, layers of necklaces, and huge rings. Many had been imported from the Middle East mostly Afganistan, Morroco, Persia, and Egypt. There was no place for sequins, lame' or modern fabrics.

The first costume Asmahan made was from Persian silver coins. These were made using a drill press and assembled with jump rings and chains. Turkamen jewelry was used for centerpieces and headress. This costume has been in her collection and has been worn in every country where she has danced, it is still a favorite for the Sword Dance. Also from this time a costume of Morrocan coins was designed and constructed with jewelry pieces from Morroco, this costume is also still in the collection and worn to this day.

Asmahan had been dancing for two years at the Casbah and was following Jamila's preference for ethnic costume. In the dance world she was renowned for her costumes and designed costumes for other dancers at the Lion and the Sun, a Persian import shop. Several of the other dancers at the Casbah wore beaded fringe bras and belts with chiffon cirlce skirtrs. Aida showed a film of an Egyptian dancer Sumiha, who had just come to New York from Cairo. She was wearing an orange fringed costume and danced in the modern stlye and suddenly Asmahan realized there was another world out there of new exciting and modern dance. She set to work making her first beaded costume and then the first rhinestone costume with a sequin skirt.

Now she was preparing to leave San Francisco to dance in London. Working in London was the ultimate in costume glamour. The most famous and successful dancers were wearing incredible costumes from Egypt. Most of them were made my Tawhida and Fati. Some dancers like Mona Said always had original costumes made secret designers they would never reveal. Asmahan bought some costumes from Cairo, but was always making her own designs using more expensive and original materials. All the dancers admired her work and were offering to buy her costumes and she sold a few to make room for new ones.

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